Select Page

The 4 Things We Need to Know For Your Clarity Brief

1. [PRODUCT/ SERVICE]

Think about what you’re offering. Keep it short and sweet – just a few words to describe your main product or service. For example, “Personalized meal planning app” or “Eco-friendly cleaning service.”

  1. Be specific: Clearly state what you’re offering.
  2. Keep it brief: Aim for 2-8 words.
  3. Use language your target audience would understand.
Example: “AI-powered personal budgeting app with customized financial advice”

EXAMPLES

[Product/Service]= Comprehensive financial planning with tech-focused wealth management

[Product/Service]= Eco-focused social media marketing and content creation

[Product/Service]= Custom-designed luxury wedding jewelry

2. [SEGMENT]

Who are you trying to reach? This is your broad target audience. Try to sum it up in 2-3 words, like “College students” or “Retired couples”. Don’t worry about being too specific yet!
  1. Identify your broad target market.
  2. Keep it general enough to encompass a large group.
  3. Use 2-5 words to describe the segment.

Example: “Single Working professionals”

EXAMPLES

[Segment]= Mid-career professionals

[Segment]= Small to medium-sized businesses

[Segment]= Affluent couples planning weddings

3. [NICHE]

Now, let’s zoom in a bit. Who’s your ideal customer within that broader group? This is where you can get more specific. For example, “Health-conscious vegans in cities” or “Tech-savvy seniors looking to stay active”.
  1. Narrow down your segment to a more specific subgroup.
  2. Consider specific needs.
  3. Be as specific as possible without becoming too restrictive.
  4. Aim for 3-7 words to describe your niche.

Example: “First-time homebuyers struggling with debt”

EXAMPLES

[Niche]= Tech industry executives with stock options

[Niche]= Sustainable and eco-friendly consumer brands

[Niche]= Second marriage couples seeking unique designs

4. [CONTEXT]

Here’s where you really bring your persona to life! Imagine you’re describing a day in their life, their challenges, and what they’re looking for. Use 2-3 sentences to paint a picture of their world and how your product or service fits into it. Think about their feelings, frustrations, and hopes. You can also position your company here as the solution by briefly mentioning a targeted product or service.

  1. Aim for 1-3 concise sentences. Be brief but informative.
  2. Key elements to include:
      • Target audience’s specific needs or pain points
      • Current market situation or trends
      • Business goals or desired outcomes
  3. Be specific: Use concrete details rather than vague generalities.
  4. Avoid jargon: Use clear, straightforward language.

Focus on relevance: Include only information that’s directly pertinent to understanding your business situation.

Example: Our eco-friendly cleaning products target health-conscious millennials amid growing concerns about household chemicals. We aim to capture market share from traditional brands by offering effective, non-toxic alternatives at competitive prices.

EXAMPLES

[Context]= Specialized financial planning for high-earning tech professionals facing unique challenges such as stock options, rapid career advancement, and work-life balance in a volatile industry.

[Context]= Tailored social media strategies and content creation for environmentally conscious brands looking to expand their digital presence and connect with eco-aware consumers.

[Context]= Bespoke jewelry design services catering to mature couples entering their second marriages, who desire sophisticated, personalized wedding rings that reflect their life experiences and renewed commitment. Our designs focus on blending traditional elements with modern, distinctive touches to create meaningful symbols of their new journey together.

ALWAYS follow this format for your input:

[Product/ Service]= your answer

[Segment]=your answer

[Niche= your answer

[Context]= your answer

The brackets & equal signs are extremely important.